AGNI


Creative Direction / Brand Identity

AGNI is a fitness wellness clothing brand rooted in the Sanskrit word for “fire.” As part of the founding team, I helped define the brand’s identity from concept to launch—shaping a design system that balances inner strength with quiet resilience.

The identity system reflects AGNI’s core belief: that self-expression, confidence, and community begin from within. The brand champions inclusivity, slow fashion, and lasting style over trend cycles. From messaging to logo development, every touchpoint was built to ignite emotion and spark connection.

With a strong emphasis on community and holistic wellness, we developed a series of themed Instagram Reels to extend the brand’s voice beyond product and into everyday life. “Feel Good Friday” highlighted healthy eating, joyful movement, and small, feel-good rituals that nourish the body. Meanwhile, “Sunday Rest” focused on mental wellness, promoting rest, reflection, and the importance of slowing down with intention. These content touchpoints helped build a deeper emotional connection with our audience and reinforced AGNI as more than just an apparel brand—it became a platform for lifestyle, support, and self-alignment.

AGNI TEAM
Renee Wong
Tiffany Wang
Victor Lam
Stephanie Kuo